12 de dez. de 2018 | 7 minutos

2019 será o ano do funcionário?

A satisfação dos funcionários está se tornando cada vez mais um fator-chave para o sucesso em qualquer negócio. Saiba como promovê-la e aproveitar ao máximo! ![A happy businesswoman jumping outside.](__CODE_BLOCK_0__ In the wake of the 4th Industrial Revolution, over the past few years, the workplace has been in a constant state of change. I am sure we can surmise, next year will be no different. Trends for 2019 foretell of new technology, new cybersecurity demands, as well as new professions and obsolete jobs. These trends have and will continue to permeate the workforce with a different perspective. The employees of today often feel displaced, and the need to be some sort of triple threat professional to be employable, like being a media influencer, software programmer, and data specialist for example. This rhetoric has put today’s workforce in an uncertain place, but, workplaces themselves can change that. Companies can turn this discourse on its head and champion the workers who live the trends mentioned above. The real trend in 2019 is _employee-centricity_. 2019 is the year of the employee.

No longer employee of the year, but the year of the employee

Let me explain. Employee satisfaction is increasingly becoming a key factor in having success in any business. I will use the rise of new technologies in the workplace as my example. With the deployment of new technologies, there is an unpredictable nature to it and an unmeasured risk for any business line. If employees feel connected to a project though, it can mean all the difference in the adoption of that technology for a company. For example, it can mean the successful launch of a startup, the creation of new business lines, and the selling of more products/services. In short, leveraging the right tactics, culture, and technology can lead to overall employee satisfaction and business success. Here is a break down of the ways to apply employee-centricity for success in 2019.

1. Present yourself as employee-centric

Pretty obvious here, but it needs to be said, employees are looking for employers that are sympathetic to their needs. The Randstad Employer Brand Research 2017 Global Report provides an overview of what the employee of today values in an employer. It found that not only salary benefits are important for employees when looking for an employer, but also things like a good work-life balance and a positive work environment were also important factors when signing a contract. Further emphasizing this, the study also found that elements like career progression are falling in desirable attributes, as the changing view persists that career progression does not only occur within one company. The reason for this is employees of today tend to find a competitive work environment to be hostile. Instead, they desire a harmonious one and look for a more authentic way to progress in their career, one that may involve changing companies. Workplace security is no longer defined by workplace trajectory or by a good salary alone. It is characterized by a good salary and benefits as well as having a good work-life balance. Promoting these perks as part of your workplace culture will not only provide security today’s workforce is looking for but can also help present your company as employee-focused.

2. Prioritize culture over strategy

As we have seen in recent years and will continue to see in 2019, is that companies of all sizes are becoming more concerned with their work culture. In some cases, a good work culture can be the greater determiner of success over transactional processes that make up a company’s workflows. And, it all begins at the employee-level making it a place that employees can not only believe in but thrive in. The adage, “culture eats strategy for breakfast” will continue to reign supreme. ! Every company needs a strategy. Of course, work needs to be organized to help measure the effectiveness of a business line. But the strategy is not the heart of a company. It is simply the route to perform business actions. Culture lies at the heart of a company. A workplace culture is comprised of the shared values, behaviors and attitudes across an organization. It is what drives people to work, create, or build. Building a workplace culture that reflects the ethos of its employees is now more important than ever. If an ethos is developed and shared with employees, it can have great dividends for a company. It can help with employee buy-in, better product creation, reduce internal conflict, and overall increase employee loyalty to your employer brand. Work cultures that are employee-centric allow employees to be apart of the conversation and contribute to the creation of the workplace culture. Listen and understand what your employees are looking for in a culture. Open up the lines of communication and remove barriers for free thought and innovation to flow.

3. Communicate meaningfully with employees

Continuing on with the role of communication, over the past years we have been blessed and cursed with hyperconnectivity. With most, if not all communication apps being at our fingertips, answering emails or communicating with employees can be done at any time of day. Whether you view that as good or bad is not the point, it just is what it is. But for this article’s sake, I will take the side of positivity. Increasing hyperconnectivity can also lead to increased idea-sharing. Not only does 2019 mean [leveraging avenues for employees to communicate in](__CODE_BLOCK_1__ but to let them feel heard when they do. As an employee, communicating outside of work doesn’t seem so bad if it is by means of ideation and consulting. When I feel more integral to a project or decision, it makes me feel more valued. I am sure I am not alone. For employers, higher value equates to loyalty, which affects your bottom line, the success of your business. Moreover, employees are at the ground level of the organization. They often know more directly what is going on and can sometimes solve the problem quicker. I am not making the point that its ok to message employees around the clock, just that when you do, make it purposeful. Being asked for an opinion may be appreciated on the employee’s side too. If you haven’t already, take a more open and employee-centric approach in your communication in 2019.

4. Match the speed of work

Across industries, the speed of work is increasing. And, 2019 will be no different. The employee takes center place in this 2019 trend as well. What I mean is that to keep the competitive advantage, businesses have to work faster and smarter. Ergo, companies need to empower their employees with the technology and skillsets needed to do their job to the best of their ability to keep the competitive advantage. The [Future of Jobs Report 2018](__CODE_BLOCK_2__ by the World Economic Forum sheds light on this by placing emphasize on reskilling employees through training programs and technology, as well as augmenting their work instead of replacing them altogether through automation.

“Leading research documents the potentially divergent impact of the introduction of automation technology, demonstrating how both job design (how tasks are organized into jobs) e a posse (ou a falta) de habilidades complementares às novas tecnologias contribuem para os resultados finais das empresas e dos trabalhadores. Trabalhadores com habilidades em alta demanda, prontos para serem potencializados, podem ver seus salários e a qualidade de seus empregos aumentarem consideravelmente. Por outro lado, mesmo que a automação afete apenas um subconjunto das tarefas dentro de sua função, trabalhadores sem habilidades adequadas para se adaptar a novas tecnologias e passar para tarefas de maior valor podem ver seus salários e a qualidade de seus empregos serem suprimidos pela tecnologia, que corrói gradualmente o valor de seu trabalho à medida que avança sobre as tarefas necessárias para executá-lo. Portanto, fundamental para o sucesso de qualquer estratégia de potencialização da força de trabalho é o engajamento de uma força de trabalho motivada e ágil, equipada com habilidades para o futuro para aproveitar novas oportunidades por meio de requalificação e aprimoramento contínuos.” — The Future of Jobs Report 2018

A capacitação e a requalificação podem ter efeitos positivos no seu negócio. Introduzir novas tecnologias que capacitem os funcionários a fazer seu trabalho melhor e mais rapidamente também ajudará a gerar melhores resultados para sua empresa. Além disso, novas tecnologias como plataformas de automação ajudam a ampliar o trabalho. Não sabe por onde começar? Automatizar tarefas rotineiras é um ótimo ponto de partida. Make) é uma ferramenta sem código que permite automatizar as tarefas mais banais e as mais complexas. É grátis para testar. As tendências do ambiente de trabalho em 2019 dependem de uma coisa: a força de trabalho, o que faz de 2019 o ano do funcionário. Ao posicionar sua empresa como centrada no funcionário, criar uma cultura adequada para os funcionários, promover uma comunicação mais significativa e ampliar o trabalho de valor dos funcionários por meio da requalificação e da automação das tarefas existentes, você pode capacitar os funcionários e afetar positivamente o seu negócio. Se isto te inspirou ou se você quiser conhecer nosso serviço, visite www.make.com) e experimente grátis hoje mesmo! _Não deixe que ineficiências aconteçam com pessoas boas! Se você gostou deste conteúdo, dê um aplauso a este artigo, siga e compartilhe com outras pessoas._